Wasim Ashshowwaf

Senior Business Development Analyst — FinTech · Customer Experience · AI

Riyadh, Saudi Arabia · wasimsash@gmail.com · linkedin.com/in/wasimsa · Wasim.AI

Professional summary

Business development and fintech professional with experience spanning partnerships, customer experience, analytics, onboarding operations, and AI-enabled products. Skilled at turning complex workflows into measurable processes, coordinating across commercial, banking, compliance, and product teams, and identifying growth opportunities from customer and transaction data. Founder of Adwat.ai, an Arabic AI-tools discovery platform.

Core skills

Business DevelopmentFinTech & Card PaymentsCustomer ExperiencePartnershipsRevenue & Portfolio AnalysisProcess / SLA DesignCRMExcel & DashboardsGenAISystems ThinkingAutomationStakeholder Management

Experience

Intern — Product & Growth · Rooam

May — Aug 2016 · Washington, D.C.

  • First hands-on startup experience: joined the Rooam team in Washington, D.C. during the early days of their mobile payments product.
  • Supported growth and customer-facing work — outreach to venues, gathering user feedback, and helping the small team turn what customers said into product priorities.
  • The summer that set the direction for everything after it: payments, product, and building things people actually use.

Business Developer · DRC

Jul 2021 — Dec 2021 · Riyadh

  • Built CRM processes, supported growth and brand initiatives, and developed partnership opportunities through GTEX 2021 and cross-functional business development.

Account Executive — Seasonal · Saudi Esports Federation

Jul 2022 — Dec 2022 · Riyadh

  • Managed 14 client accounts and digital campaigns, helping grow audiences beyond 20,000 followers while improving engagement and supporting long-term account goals.

Innovation Community Lead · Sigma Innovation Engine

Oct 2023 — Aug 2024 · Riyadh

  • Managed a 6-month Cultural Development Fund program, built KPI dashboards, ran a 1,500-recipient automated campaign, and led an international exchange program for 20 Saudi entrepreneurs.

Senior Business Development Analyst · Nqoodlet

Apr 2026 — Present · Analyst Nov 2024 — Mar 2026 · Riyadh

  • Nqoodlet is the spend-management platform built for SMEs across Saudi Arabia and the GCC — one place for companies to issue corporate cards, manage payments, and control spend and approvals.
  • Drive business-development analysis and strategic initiatives across the platform, connecting customer needs with commercial, product, and operational priorities.
  • Coordinate bank-partner onboarding and migration workflows, including client pipeline management, KYB/KYC readiness, eChannels, account activation, and escalation of SLA bottlenecks.
  • Build and maintain pipeline, SLA, and performance trackers that improve visibility into delays, ownership, next actions, and onboarding progress.
  • Analyze customer usage, GTV, product adoption, retention signals, and expansion opportunities to support account prioritization and revenue decisions.
  • Partner cross-functionally with Sales, Compliance, Operations, Product, and external banking stakeholders.
  • Judged Hackathon AMD (Tuwaiq Academy × alinma) — the Guinness World Record holder for the largest fintech hackathon, with 2,800+ participating teams and 6,000+ attendees.

Founder · Adwat.ai

Aug 2024 — Present · Riyadh / Remote

  • Founded and launched Adwat.ai, an Arabic-first discovery platform for AI tools, built because Arabic speakers had no good way to find and compare what was out there.
  • Curates and categorises 1,000+ tools, writing the Arabic descriptions and taxonomy so non-technical users can tell what each tool actually does.
  • Owns product direction, interface design, and the platform build, plus the growth experiments that bring people in and bring them back.

Founder & Creator · RQQ.io

2025 — Now · Riyadh / Remote

  • Built and shipped rqq.io — a tool that helps you understand anything quickly by making it fun. Drop a PDF, CSV, or paste text and turn dense material into quick, playful summaries.
  • Owns end-to-end product direction, design, and growth — an independent startup experiment shipping in the open.

Builder & Product Lead · Unstucklabs

2025 — Now · Riyadh / Remote

  • An independent product studio for getting stuck ideas moving — taking a rough concept to a working prototype fast, then testing it with real users before committing to a full build.
  • Runs the whole loop personally: problem framing, product design, building the prototype, and reading what early users actually do with it.

Education

American University, Washington, D.C.

Coursework toward M.S. in Marketing — 2018

Coursework toward B.S. in Business Administration — 2016

Institute of Public Administration

Business Banking coursework — 2011

Selected certifications

  • Google Analytics Certification
  • Data Analytics Bootcamp — General Assembly
  • Introduction to ChatGPT — edX
  • American Express SA Anti-Money Laundering
  • McKinsey Take a Step Forward

Languages

Arabic (Native) · English (Native) · French (Beginner)